Invisible Influence: The Hidden Factors that Shape Behavior, Simon & Schuster, 2016.The Catalyst: How to Change Anyone's Mind.Berger writes about psychology, marketing, social influence, and virality as a LinkedIn Influencer. in marketing from Stanford’s Graduate School of Business in 2007. in Human Judgment and Decision Making in 2002, and a Ph.D.

He attended Stanford University and earned a B.A. Biography īerger grew up in Washington, DC and Chevy Chase, Maryland and attended the magnet program at Montgomery Blair High School in Silver Spring. Over a million copies of his books Contagious: Why Things Catch On, Invisible Influence: The Hidden Forces that Shape Behavior, and The Catalyst: How to Change Anyone's Mind are in print in over 35 countries around the world.īerger often keynotes major conferences and events like SXSW and Cannes Lions, advises various early-stage companies, and consults for organization's like Apple Inc., Google, Nike, Amazon, GE, 3M, and the Gates Foundation. He has published over 50 articles in academic journals, and has written for The New York Times, Wall Street Journal, and Harvard Business Review. Jonah Berger is a professor at the Wharton School of the University of Pennsylvania, an internationally best-selling author, and an expert on change, word of mouth, viral marketing, social influence, and how products, ideas, and behavior catch on. Invisible Influence: The Hidden Forces that Shape Behavior The Catalyst: How To Change Anyone's Mind Stanford University, Stanford Graduate School of Business

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